Decorating for Success.
Key Principles of Restaurant Decor
Deciding on a particular style and decor for a business is always challenging. It is only natural for restaurant owners to feel overwhelmed when decorating their restaurant. Finding the best decor solutions requires careful attention and thought.
Restaurant decor is all about uniqueness and personality. As a result, there are no hard-and-fast rules to follow when decorating a restaurant. Instead, designers and restaurant owners need to pay attention to a few key areas before deciding on a particular style and decor:
- Brand identity and vision. Good restaurant decor should first, and foremost, reflect your brand and your vision. It should not only create a positive image of your business but also transmit it efficiently towards diners.
- The style, cuisine and theme of the restaurant. Once you know what type of message you want to transmit towards diners, it is crucial to align that with your restaurant’s unique style, theme and cuisine. All elements of the design, from wall decor down to tableware, should reflect your restaurant’s style and character.
- The desired ambience and atmosphere. Besides aesthetics, restaurant decor also influences diners’ moods and feelings. As a result, restaurant owners need to ask themselves how diners should feel inside the restaurant. Aligning the decor with these goals is crucial for success.
- Diner expectations and ideal customer profile. Different patrons have different expectations when they visit a restaurant. What diners visiting a seafood restaurant expect will be radically different from the expectation they have when they enter a fine-dining restaurant. Therefore, it is vital to bring the restaurant decor in line with diners’ expectations.
Once designers and restaurant owners form a clear idea of the design goals, it is time to bring the decor to life. To do that it is worth focusing on a few key elements of the design.
Wall Art Decor and Typography
In restaurants with a lot of open wall space, decorating with local pieces of artwork, or opting for decorative wall art of murals can be a great choice. Using decorative wall art and typography to represent the restaurant’s style, theme and cuisine help give the place a sense of authenticity. Custom-made designs and decor help transmit the unique vibe of the restaurant towards diners, while also increasing brand visibility.
Decorating with Greenery
Nature and greenery-inspired restaurant decor are becoming ever more popular in the restaurant design landscape. Adding some form of the greenery to the dining room breathes life into the space, while helping customers feel more relaxed and better connected with the design.
Lush green walls or plants hanging from the ceiling can create visual interest, while also helping to hide imperfections and rough spots. At the same time, greenery helps establish a visual connection with nature and reminds people of the freshness of ingredients and food. Be it real or artificial, greenery can add great value to any dining space.
Pay Attention to the Colour Palette
The colours and the colour scheme of a restaurant can completely transform the entire culinary experience. Different colours affect people in different ways. Understanding colour psychology and using colours in strategic ways in the dining room can help restaurant owners tap into the right sense to create a truly outstanding experience for diners.
Besides helping create a pleasant dining experience, colours can also be a powerful advertising tool. Choosing colours to reflect the theme, cuisine and style of your restaurant will help create a strong and comprehensive brand image. Combined with professional flooring, ceiling and lighting design, strategic use of colour can create interest and draw attention to specific areas of the restaurant.
Tableware and Menu Design
Restaurant decor and colour go beyond your restaurant’s walls. The tableware and menu design also form an integral part of the restaurant’s decor. A unique tableware and menu design that suits your restaurant’s cuisine and decor can be an invaluable tool for enhancing the dining experience. Using different colours, styles and materials, designers can create a layered experience that supports the restaurants’ design and advertising goals.
Decorating with Light
Last, but not least, professional restaurant lighting design is an indispensable part of treating outstanding decor. Carefully selected light fixtures and a professional lighting design help create a pleasant ambience. At the same time, they can help diners’ navigate the space and draw attention to various areas of the restaurant. Using unique and decorative light fixtures will help round out the restaurant decor and add to its style and theme.