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Competition in the hospitality industry is fierce. As more people dine out than ever, the need to offer a truly memorable dining experience has grown exponentially. While serving delectable cuisine is crucial for success, it is the restaurant decor and design that will ultimately allow restaurateurs to offer dining experiences people will want to remember.

Restaurant decor, including all elements of the interior design, from wall art, colour scheme and decorative lighting down to the tableware and menu design, will all play a crucial role in enhancing the dining experience. Ultimately, these are the elements that will allow you to communicate your vision, brand and values efficiently towards diners. Regardless of the type of restaurant you operate, restaurant decor should be a top priority.

At Vision Shopfitters, we have extensive experience in redesigning and redecorating restaurants. We know that great restaurant decor has the power to turn a pleasant dining experience into an unforgettable one. For this reason, we offer professional restaurant decor and design services for restaurants of all types. Using creative and innovative design solutions, we can help create a design concept that represents your establishment best. Paying attention to your brand and vision, we decorate your restaurant to best support your advertising goals.

The Power of Professional
Restaurant Decor

Offering high-quality food and service is crucial when it comes to running a successful restaurant. Nevertheless, food is only part of the reason why patrons visit a restaurant. A vast majority of diners do so because of the experience. Being able to offer them something to remember should, therefore, be a restaurant owners’ top concern. A professional restaurant decor plays a vital role in achieving that goal.

But what exactly can great decor do for your restaurant?

First and foremost, the interior design and decor of your restaurant play a key role in creating a welcoming ambience. Restaurant decor that complements your restaurant’s style, theme and cuisine pave the way to an enhanced dining experience. It not only ensures diners get a positive first impression but also puts them in the right mood to enjoy top-quality services. As such, professional restaurant decor has the power to induce a more profound response from diners and leads to increased customer satisfaction.

Besides these advantages, restaurant decor can also be a powerful advertising tool. In the era of social media, having a unique and captivating decor can tempt diners to take photos of the place and publish them online. As a result, decorating your restaurant to represent your brand and values best will be an invaluable asset that will support your advertising efforts.

Decorating for Success.
Key Principles of Restaurant Decor

Deciding on a particular style and decor for a business is always challenging. It is only natural for restaurant owners to feel overwhelmed when decorating their restaurant. Finding the best decor solutions requires careful attention and thought.

Restaurant decor is all about uniqueness and personality. As a result, there are no hard-and-fast rules to follow when decorating a restaurant. Instead, designers and restaurant owners need to pay attention to a few key areas before deciding on a particular style and decor:

  • Brand identity and vision. Good restaurant decor should first, and foremost, reflect your brand and your vision. It should not only create a positive image of your business but also transmit it efficiently towards diners.
  • The style, cuisine and theme of the restaurant. Once you know what type of message you want to transmit towards diners, it is crucial to align that with your restaurant’s unique style, theme and cuisine. All elements of the design, from wall decor down to tableware, should reflect your restaurant’s style and character.
  • The desired ambience and atmosphere. Besides aesthetics, restaurant decor also influences diners’ moods and feelings. As a result, restaurant owners need to ask themselves how diners should feel inside the restaurant. Aligning the decor with these goals is crucial for success.
  • Diner expectations and ideal customer profile. Different patrons have different expectations when they visit a restaurant. What diners visiting a seafood restaurant expect will be radically different from the expectation they have when they enter a fine-dining restaurant. Therefore, it is vital to bring the restaurant decor in line with diners’ expectations.

Once designers and restaurant owners form a clear idea of the design goals, it is time to bring the decor to life. To do that it is worth focusing on a few key elements of the design.

Wall Art Decor and Typography

In restaurants with a lot of open wall space, decorating with local pieces of artwork, or opting for decorative wall art of murals can be a great choice. Using decorative wall art and typography to represent the restaurant’s style, theme and cuisine help give the place a sense of authenticity. Custom-made designs and decor help transmit the unique vibe of the restaurant towards diners, while also increasing brand visibility.

Decorating with Greenery

Nature and greenery-inspired restaurant decor are becoming ever more popular in the restaurant design landscape. Adding some form of the greenery to the dining room breathes life into the space, while helping customers feel more relaxed and better connected with the design.

Lush green walls or plants hanging from the ceiling can create visual interest, while also helping to hide imperfections and rough spots. At the same time, greenery helps establish a visual connection with nature and reminds people of the freshness of ingredients and food. Be it real or artificial, greenery can add great value to any dining space.

Pay Attention to the Colour Palette

The colours and the colour scheme of a restaurant can completely transform the entire culinary experience. Different colours affect people in different ways. Understanding colour psychology and using colours in strategic ways in the dining room can help restaurant owners tap into the right sense to create a truly outstanding experience for diners.

Besides helping create a pleasant dining experience, colours can also be a powerful advertising tool. Choosing colours to reflect the theme, cuisine and style of your restaurant will help create a strong and comprehensive brand image. Combined with professional flooring, ceiling and lighting design, strategic use of colour can create interest and draw attention to specific areas of the restaurant.

Tableware and Menu Design

Restaurant decor and colour go beyond your restaurant’s walls. The tableware and menu design also form an integral part of the restaurant’s decor. A unique tableware and menu design that suits your restaurant’s cuisine and decor can be an invaluable tool for enhancing the dining experience. Using different colours, styles and materials, designers can create a layered experience that supports the restaurants’ design and advertising goals.

Decorating with Light

Last, but not least, professional restaurant lighting design is an indispensable part of treating outstanding decor. Carefully selected light fixtures and a professional lighting design help create a pleasant ambience. At the same time, they can help diners’ navigate the space and draw attention to various areas of the restaurant.  Using unique and decorative light fixtures will help round out the restaurant decor and add to its style and theme.

Professional Restaurant
Decor Services

At Vision Shopfitters, we understand the value of great restaurant decor and design. To help restaurants maximise their revenue and offer a unique experience, we offer professional restaurant decor services. With extensive experience in the restaurant design and refit sector, we can help restaurants find their unique style and design.

Our approach towards restaurant decor is founded in a strong belief in creating compelling designs that reflect your brand, vision and values best. In all our projects, we work in close collaboration with our clients. Doing so allows us to develop a deep understanding of their design and business needs. In turn, this allows us to create concept designs that align with those needs. Using creative and innovative design solutions, we create and bring to life unique restaurant decors that amaze diners and encourage repeat visits.

Looking for ways to upgrade your restaurant's decor?

Contact our team at Vision Shopfitters today.

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