Restaurant Signage & Logo Design

Our team at Vision Shopfitters has been active in the restaurant design and shopfitting industry for more than a decade. During this time, we have designed and refitted numerous restaurants, helping them maximise their potential and connect with their clients through the power of design.

Using creative design solutions, we create unique restaurant signage and logo designs to support your marketing efforts. From branded menus to interior and exterior restaurant signs, we help you communicate your values towards customers and build a unique brand identity that sets you apart from everyone else in the industry.

The importance of restaurant signs. Why signage and logo design are vital

uccess in the restaurant business depends to a large extent on whether customers can identify and relate to your brand and identity. Thus, when planning to open a new venue, you must dedicate the right amount of time to creating a unique brand identity and promoting your business.

Creating a strong brand identity goes well beyond a simple logo or signage design. Nevertheless, they are a crucial component of it. The biggest architectural restaurant signs on display, the logo and signage are the first elements customers come into contact with. As a result, ensuring that they send the right message towards customers is pivotal.

Besides your restaurant’s logo design, other restaurant signs can also help you showcase your brand and your business and to communicate with your customers. These include specially designed exterior and interior restaurant signs such as:

• directional signs;
• opening times signs;
• wait to be seated or order here signs;
• window signs;
• menu boards;
• street signs.

Professional restaurant signage ensures that customers can easily notice and recognise your brand and your business. It helps you transmit your vision and values towards customers and stands at the basis of all your marketing efforts.

Building your brand. The process of creating great restaurant signs

Step 1. Understanding your business and your values

A logo or signage design can only be as good as the representation it makes of a business. In other words, no restaurant sign will be efficient unless it designed and created with a clear understanding of what it embodies and what impression it should make. As a result, the first step in creating successful logo and signage designs is developing a deep understanding of the business and values it aims to represent.

Once contacted, we will work closely together with you to create a plan and develop an understanding of your business, goals and values. Taking into account the style and type of your restaurant, as well as the target group and pricing, we help define your brand identity and draft designs that represent your goals and values best.

Step 2. Planning & Design

After developing an understanding of your business and vision, the planning and design phase begins. Taking into account your business goals and values, we help create a unique brand identity and prepare design concepts.

During this process, we pay particular attention to:

• Colours. Colours can profoundly impact how people perceive your brand and business. Different colours evoke different emotions and subconsciously influence the way people think about your business. Taking these into account, we create designs that send the right message to customers.
• Fonts. Besides colours, choosing the right font(s) is another critical aspect of creating engaging restaurant signs. Taking into consideration the style and type of your restaurant, we help select the right fonts that are easy to read and are instantly recognisable.
• Shape and size. Based on the size and style of your restaurant, we help determine the right proportions for both interior and exterior signage for your restaurant. Doing so ensures that all signs are easily noticeable, but are not too overpowering.
• Consistency. We know that when creating the logo and signage design for restaurant, consistency is key. We ensure that our designs reflect your brand and business best, while staying consistent with the existing interior design concept.

Step 3. Quotation, Specification and Approval

During this stage, we provide a detailed quotation and specifications to ensure our vision is in line with yours. Working closely together with you, we refine the proposed designs and send our plans for approval. Using efficient illumination techniques, and taking advantage of logos, speciality letters, styles and graphics we maximise visual impact and finalise the concept.

Step 4. Manufacturing and Installation

Once design plans are approved, the manufacturing process can start. Using hard-wearing materials and finishes, and playing with solid, semi-transparent and clean materials we bring to life unique signs that communicate your values and transmit a sense of quality.

Our experienced joiners and craftsmen then install all signage and ensure that all quality criteria are met. We guarantee all our designs and offer an unrivalled after-care service. Our architects and designers can take care of all planning and advertisement permission required from local authorities where required.

Unique restaurant signs. We offer professional restaurant logo and signage design services

With vast experience and a thorough understanding of the sector, we design and bring to life unique restaurant signs that will help you engage and connect with your audience. Using high-quality materials and with professional craftsmanship, we build and install interior and exterior restaurant signage consistent with your brand and your values.

Your restaurant’s logo and signage, as well as all interior and exterior restaurant signs, play a crucial role in conveying your identity and values. Our team at Vision Shopfitters ensures they make the right impression and create real visual interest. Contact our team to find out more. We offer a free, no-obligation consultation to all prospective customers, and are always happy to hear from you.