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Unit 5c, Nobel Road, Eley Estate, Edmonton, London, N18 3BH
020 8518 4551
The retail area of your opticians is the foundation of your business and brand. A carefully planned retail space and an efficient layout enhance product visibility as well as customer experience. By influencing how customers interact with your merchandise, it can increase sales and affect many of the purchasing decisions customers make. Above all, it optimises customer flow, increases footfall and maximises display space.
At Vision Shopfitters, we offer professional interior design and space planning services for opticians and optical shops in London. With numerous successful projects behind our back, we understand the ever-changing requirements of efficient space planning. Collaborating closely with you, we can find and implement efficient solutions for your opticians or optical shop, too. With care and insight, we put in place an efficient layout that will allow you to focus on customer need and maximise sales.
How customers navigate your store and look at eyewear on display can make or break your business. The organisation of your optical displays and shelves will not only influence the aesthetics of your practice but also the number of sales. Refurbishing your opticians and improving the retail space can, therefore, have a dramatic impact on your business and sales.
Without a doubt, planning the retail space of your opticians should be a priority when investing in a refit. And there are numerous arguments to support this claim. Thus, a carefully designed and efficient layout will:
A carefully planned retail space plays a vital role in enhancing the visibility of your merchandise. Optimal placement of display shelves and counters can help highlight your most valued frames and entice customers towards them.
Similarly, strategically organisation of display units and shelves allows you to create separate areas for different eyewear and accessories. In turn, this will help increase cross-selling opportunities and maximise sales.
The layout of your optical store is critical to customers’ navigation of your space. By taking traffic flow and movement patterns into account, it can help customers find what they are looking for. At the same time, it facilitates ease of movement and helps avoid bottlenecks.
The right floor plan and a carefully planned retail space can make a big difference in the customer experience. An efficient opticians’ floor plan is visually appealing and helps customers’ navigation of the space. It gives your store a unique identity and vibe while creating a convenient shopping experience for customers. At the same time, it helps create an ergonomic design that maximises patient flow without compromising either style or comfort.
Similarly, proper placement of optical displays and shelves give each customer enough room to try on frames and look at themselves in the mirror. In turn, this will minimise disturbance by other clients and allow you to place frames in easy to reach locations.
A mixture of aisle navigation and product display strategies can help maximise available space. Custom-made opticians displays and proper allocation of display space will maximise the retail space and allow you to display more frames in a smaller space. What’s more, it will help keep your opticians organised and neat.
At Vision Shopfitters, we know how important location, layout and product display are for the success of your business. Offering complete interior design and fit-out services for opticians, we offer professional retail space planning services. Working closely with you, we create a concept and layout that will have a real impact on both aesthetics and sales.
With more than a decade-long experience in the interior design and shopfitting sector, we have worked with some of UK’s top retailers to deliver first-class store plans in various formats. As a close-knit team of designers, architects, joiners and shopfitters, we can work closely with you to find the best solutions and most innovative designs for your opticians, taking into account customer flow, demographics and footfall.
We will work with you to create a complete opticians’ shop concept, using creative design solutions, cutting-edge technology and unique fixture designs. Using appropriate retail space planning strategies, we give your optical shop a modern, unique and vibrant appearance. Our custom-made opticians’ furniture and display units will help maximise retail space and enhance the visibility of eyewear on display. Respecting the highest standards of quality-criteria, we offer future-proof design solutions that will maximise selling opportunities without compromising on either design or customers’ comfort.
Are you planning to upgrade your opticians’ retail space? Get in touch with our team at Vision Shopfitters today. Offering a free, no-obligation consultation to prospective customers, we can tell you more about our services and show what we can do for your business as well.
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Unit 5c, Nobel Road, Eley Estate, Edmonton, London, N18 3BH
020 8518 4551
